PLEASANTON, Calif.— March 12, 2009 —Ventana Research today released the findings of its benchmark research on Operational Intelligence and Complex Event Processing (CEP), the first research to benchmark the maturity and direction of the emerging business and IT use of events to guide business decision-making and action. The research is significant because today’s demand-driven global economy runs on timely, relevant information about events and so requires processes and technologies to not just monitor but act and respond to them effectively.
Operating a globally dispersed organization in these challenging economic times, it is critical to be able to act decisively as soon as events require it. To accomplish this requires new approaches to the transmission and availability of data about those events across networks and new tools to speed effective decision-making. Following in its tradition of exploring the frontiers of performance management and process improvement, Ventana Research conducted this benchmark research to determine the maturity of business use of tools and processes for operational intelligence and CEP, including business activity and process monitoring, rules, modeling. The research examined how both business units and IT use information about events, the range of analytics and applications used to derive business benefits from the event information and how both business management and IT view the effectiveness of their organization’s ability to act and respond to events.
In this new research, Ventana Research found significant demand among businesses today for operational intelligence – the set of event-centered information and analytic processes operating across the organization’s network that enable people to choose effective actions quickly and make better decisions. The benchmark research found that among potential areas where this approach could be applied, customer-focused efforts were top priorities in 45% of organizations, driven by the importance of timely responses to events for contact center and customer experience management. However, the research also found that managing risk and complying with regulations and service level agreements (SLA) were also important areas in which to utilize events to support effective decision-making.
“Today’s business depends on information that can be delivered on a timely basis to optimize business processes and reduce costs, and these are key benefits for operational intelligence,” said Mark Smith, Ventana Research’s CEO and executive vice president of research. “Much more frequent time-based and threshold-based metrics increasingly are top priorities for improving operational effectiveness. This research, the first of its kind, found that technology for operational intelligence is critical to support these types of metrics and performance management for IT and business.”
Ventana Research will detail the findings of this benchmark research in a live interactive webinar on March 26th at 11am Pacific time that will discuss the research findings and recommendations for improvement:
“Innovating with Operational Intelligence and Complex Event Processing:
Deriving competitive advantage from real-time information.”
The webinar will discuss key findings and insights that are critical to Operational Intelligence and CEP:
• Benefits and value of investing in Operational Intelligence and CEP
• Top business and IT priorities for applying Operational Intelligence
• The role of information technologies such as rules and business process management
• What is required to prepare organizations to utilize events efficiently.
Register for Webinar or Listen to Replay
The research was sponsored by technology provider IBM (www.ibm.com). is the findings are based on the input of 213 qualified organizations from all major industries. The benchmark research was conducted with the assistance of media partners Information Management and Intelligent Enterprise. Those interested in learning more about the benchmark research can find additional information athttp://www.ventanaresearch.com/oicep/. As a part of your registration you will receive insights and education from Ventana Research and will occasionally receive invitations to participate in relevant research.
About Ventana Research
Ventana Research is the leading benchmark research and advisory services firm. We provide expert guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, rigorous market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed. Ventana Research provides the most comprehensive analyst coverage in the industry; more than 2.5 million business and IT professionals through our community of 85,000 professionals and network of media and association partners around the world benefit from Ventana Research’s insights. Ventana Research focuses on business and technology trends and best practices that maximize organizations’ potential to perform while reducing the time, cost and risk and still achieve optimal outcomes. To learn how Ventana Research advances the maturity of organizations use of information and technology through benchmark research, education and advisory services, visitwww.ventanaresearch.com.
Media: Copies of benchmark research report and interviews are available upon request.
Media Contact: Marisela Reynoso
(925) 242-2579 marketing@ventanaresearch.com