SAN MATEO, Calif.—(BUSINESS WIRE)—December 10, 2007 —Ventana Research’s new benchmark research, “Operational BI – Assessing Market Trends and Use of Business Intelligence in Operations,” finds that usage of BI in Operations is growing, as are operational business user requirements to access multiple data sources and to have available more up-to-date information.
“Our research shows that driving BI to frontline workers requires access to more data sources more often,” said David Stodder, a Ventana Research Vice President and research director. “Such deployment challenges are creating market opportunity for vendors who understand the differences between traditional and operational BI and have technology to meet the new demands.”
Ventana Research will expand on the key findings of this research study at a live interactive webinar – Operational Business Intelligence Trends on Wednesday, December 12th at 10am Pacific.
Register and View the Webinar Replay.
Key insights covered during the webinar will include:
• Operational BI is about improving efficiency and customer service – The most important business benefit to be gained from operational BI is improving efficiency; this was the view of almost two-thirds of the research participants. In addition, 60 percent of participants ranked improving customer service as the most important objective in deploying operational BI.
• Better reporting makes the business case for operational BI – Despite the addition of search, analytics and other advanced tools to BI packages, reporting remains the heart and soul of BI implementations. The two most common methods for accessing information through operational BI deployments are prebuilt reports viewed on a web page (74%) and running reports using custom parameters (63%).
• Users are dissatisfied with the current state of operational BI reporting – In addition, the research shows that delays in deployment, difficulties in integrating multiple data sources and the inability to gain complete views of key information are major reasons for dissatisfaction with operational BI deployments.
• Companies that are mature in their use of operational BI value data timeliness and accuracy – 25% of participating companies were ranked at the highest Innovative level of maturity because their operational BI deployments enable users to trust their information and apply it immediately. Innovative companies typically update their operational BI information once an hour or more often.
The research, sponsored by technology providers Business Objects (www.businessobjects.com), Cognos (www.cognos.com) and InetSoft (www.inetsoft.com), is based on an analysis of 314 validated respondents of companies from all major industries. The survey was conducted with the assistance of media partners that included businessintelligence.com, DM Review, Intelligent Enterprise and IT Business Edge.
Media may request a copy of the benchmark research or schedule an interview with the lead analyst, David Stodder, by contacting Sandra Freeman at sandra.freeman@ventanaresearch.com.
About Ventana Research
Ventana Research is the leading research and advisory services firm focused on the intersection of people, processes, information and technology to enable breakthrough performance. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.
Media Contact: Marisela Reynoso
(925) 242-2579 marketing@ventanaresearch.com
© 2007 Ventana Research, Inc.
