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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Press Releases

        Press Releases and Media Access

        ISG Software Research offers all accredited members of the media unlimited online access to our comprehensive library of qualitative and quantitative market research and analysis. We are available to discuss the market, state of end user organizations, vendors and technology and trends about market evolution.

        In addition to access to our benchmark research, webinars, white papers, technology vendors and research notes, the Ventana Research team is also available to the media for:

        • Expert source comment and discussion on the market, trends, and players.
        • Invaluable resource to provide timely third-party education and validation to support feature articles and breaking news coverage.

        If you are a member of the media and need timely assistance, please contact Marketing for immediate assistance.

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        ISG Software Research Press Releases

        Ventana Research today released its latest market research on Data Governance. We undertook this research to determine attitudes toward, and utilization of, data governance software. Today’s information architectures have grown significantly to accommodate an unprecedented deluge of data spread across cloud computing and on-premises infrastructure. To compete effectively, organizations must rise to the challenge of deploying and maintaining applications, data and analytics across a myriad of...

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        Topics: Big Data, Data Governance, Benchmark Research

        Ventana Research today released its latest market research on Total Compensation Management (TCM). We undertook this research to determine the attitudes, requirements and future plans of those organizations that use TCM software and to identify the best practices of those exhibiting the most competencies and outcomes related to it. Ventana Research set out to examine both the commonalities and the qualities specific to major industry sectors and across organization size. We considered how...

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        Topics: HCM, Human Capital Management, TCM, Total Compensation Management, Benchmark Research

        Ventana Research today launched its newest market research initiative into Subscription Management. The goal of the benchmark research is to understand how subscription management is being adopted among more traditional organizations as well as being the mainstay of digital businesses. It will examine all types of business model interactions — from the one-off sale and annual renewal to periodic additions and removals — as managing can rapidly become complex if usage and bundled products and...

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        Topics: Sales, Technology Vendors, Value Index, Subscription Management, Subscriber Experience, Benchmark Research, Office of Revenue, VoS, Voice of the Subscriber

        Ventana Research today released its latest benchmark research on Analytics and Data. This benchmark research offers a market assessment of the use of analytics and data within organizations and reveals significant new key insights into the connection between technology and improving outcomes. The benchmark performance analysis shows less than a fifth (18%) of organizations were innovative in their use of analytics and data. Innovative organizations were most often in services industries and...

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        Topics: Big Data, Market Research, Analytics, Data, Technology Vendors, Benchmark Research, Analytics & Data

        Ventana Research today announced its launch of the Office of Revenue practice to support Chief Revenue Officers (CROs) as organizations increasingly adopt this title and a new approach to improving performance and achieving excellence in revenue processes. To achieve their business objectives, CROs recognize the need for software to support digital operations. They need independent and objective research that guides them to best practices and enables them to find the right applications to fit...

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        Topics: Sales, Revenue Performance, CRO, Sales Performance Management, Benchmark Research, Office of Revenue, Chief Revenue Officer, Revenue Performance Management

        Ventana Research launched today its latest continuous Benchmark Research program into The Contact Center and Agent Management. The purpose of this research is to identify, explore and quantify the ways in which organizations use people, processes, information and technology to manage contact centers responsible for interactions and engagement with customers.

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        Topics: Customer Engagement, Customer Experience, Customer & Contact Center, Contact Center, agent management, CX, Benchmark Research

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