Press Releases

Ventana Research today announced the launch of its Dynamic Insights research on Revenue Operations. The topic is an approach that organizations use to help understand, optimize, and establish new revenue life cycle processes with customers from the initial lead, through conversion to opportunity, and on to a successful sale, onboarding, adoption, renewal, and expansion through any channel or location. In this way, revenue operations help marketing, sales, and customer service support the...

Ventana Research today released its latest market research on Data Lakes. We undertook this research to understand how organizations are adopting and implementing data lake products and services to aid effective decision-making. This research examines data lake approaches currently in use as well as opportunities for, and barriers to further adoption of data lake products and services. It provides insights on data and integration issues and the availability of various architectural foundations...

Ventana Research today released its latest market research on Employee Experience. We undertook this research to determine the attitudes toward, and management support of employee experience as part of our overall focus on Human Capital Management (HCM). Today’s organizations have become more complex with employees who have varied expectations of their employer in terms of experiences expected or desired. So, to succeed, organizations must become more sophisticated in their understanding and...

Ventana Research announced today its latest Dynamic Insights research endeavor on sales analytics. Sales analytics, one of the key topics of sales expertise for Ventana Research, is an area where organizations find the best success when teams can build plans, measure actions and review performance using objective results instead of intuition.

Ventana Research announced today its newest market research endeavor on Streaming Data in the form of a new Ventana Research Dynamic Insights survey. Today’s businesses not only have more access to data, but an increasing need to access the latest data at the point that the data is created. With the increasing number of data sources, both structured and unstructured, businesses are faced with new opportunities and challenges around all of this data.

Ventana Research announced today its newest market research into the Employee Experience in the form of a new Ventana Research Dynamic Insights. Ventana Research’s Dynamic Insights methodology delivers market research that can provide actionable insights and identify trends as they happen while also providing personalized, real-time feedback to survey participants. The employee experience is one of the key topics of expertise for Ventana Research, as employee satisfaction with the workplace...