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Ventana Research announced today its newest market research endeavor on sales and operations planning (S&OP) using its latest innovative service, Ventana Research Dynamic Insights. 
This new approach to research comes from the industry’s most trusted market research provider; one that has built its reputation on research facts that reliably guide buyers and organizations through evaluating the performance and effectiveness of their current environment and enables them to determine next steps. The new Ventana Research Dynamic Insights methodology delivers market research that can provide continuous insights into the state of a market and identify changes as they happen rather than in the time-delayed approach which is the industry-standard today.Sales and operations planning is one of the key topics of expertise for Ventana Research. It’s sometimes called integrated business planning and is a subset of its focus on business that spans across finance, operations, customer, sales and marketing areas. In order to operate efficiently, planning must be agile; it must interconnect demand with the ability meet that demand service and the supply chain. The objective is to produce a plan that best fits a company’s strategy (for both its customers and its revenue) while balancing its constraints and its opportunities.
The Ventana Research Dynamic Insights on sales and operations planning immediately provides to the research participant a dynamic assessment of his or her company’s efforts as well as research and experience-based advice on potential next steps to improve. For our clients, this will expand their opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. The focus on S&OP addresses problems that result from uncoordinated and unbalanced decision making in sales, marketing, operations, manufacturing, supply chain product development and finance. The S&OP process amalgamates results from a group of connected planning processes to mediate a balanced solution.
"Planning is at the center of every business that needs to manage its sales and operations in an efficient manner. Today, it isn’t possible without the right applications and processes; the two work together to provide the information to make decisions collaboratively and they help bring focus to the necessary goals and outcomes,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “This new Ventana Research Dynamic Insight on sales and operations planning will help organizations with guidance to enable and optimize integrated business planning and ensure a focus on unifying business efforts in a more efficient and timely matter.”
To learn more about the Ventana Research Dynamic Insights, visit: https://www.ventanaresearch.com/dynamic-insights
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.
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Media Contact:
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ISG Software Research
ISG Software Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.