Ventana Research announced today its latest Dynamic Insights research endeavor on sales analytics. Sales analytics, one of the key topics of sales expertise for Ventana Research, is an area where organizations find the best success when teams can build plans, measure actions and review performance using objective results instead of intuition.
The Ventana Research Dynamic Insights on Sales Analytics immediately provides the research participant with an assessment of his or her company’s efforts, as well as research- and experience-based advice on next steps to improve. For our clients, this represents an opportunity to receive trusted and actionable research to support decisions within their organization. The real-time research results range from prioritizing application and technology investments to best practices that are most relevant to the organization’s efforts. The focus on Sales Analytics addresses problems with trust in data, using metrics, spreadsheet reliance and much more.
"Sales analytics underpins much of what sales does every day, but often the metrics are built with intuition or a portfolio of spreadsheets,” said Mark Smith, CEO & Chief Research Officer at Ventana Research. “To effectively lead and operate sales will require a portfolio of analytics designed to reflect the operations and performance of the selling activities and plans. The Ventana Research Dynamic Insights on Sales Analytics will provide insight — and most importantly, actions that can be taken immediately — to improve any sales organization’s analytics efforts.”
To learn more about the Ventana Research Dynamic Insights, visit: https://www.ventanaresearch.com/dynamic-insights
About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
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