Buyers Guide Services - Software Providers

Assessing and Evaluating Software Providers and Products

Enterprises are challenged with finding authoritative information about software providers they can rely on to help shape decisions on existing and future software products. Access to an in-depth analysis based on reliable and objective research is essential to an organization’s success. Software providers that embrace and use authoritative research will benefit from its credibility and recognition that could negatively impact the total cost of ownership and return on their investment.

Using the Buyers Guides

Current and future market demands require authoritative research to achieve and maintain a strong market position. The Buyers Guide service offers marketing and sales team members the opportunity to understand better the market landscape and how best to promote their respective Buyers Guide ranking and ratings to retain or acquire new customers. The Buyer Guide provides the following value:

Available in multiple packages that can include the following:

• An internal market report with the intended use of educating your marketing, sales, and product teams on the Buyers Guide category and products available in the market.
• A market consultation to gain research-based insights on the products from a software provider and technology perspective.
• Licensed use of the reports and graphics to engage prospects in the marketing funnel or sales process by using authoritative research to address their needs and options.