Building a Campaign with Ventana Research

Build engaging campaigns with trusted independent content

Ventana Research provides advisory and content services to help boost your marketing and sales efforts. From building a digital experience that tells a story, to filling in gaps to add a sense of authority to campaigns already in motion, our content supplements your campaign, allowing you flexibility to maximize your sales and marketing endeavors. Take a look and see how Ventana Research can help you succeed.

Why use our Digital Content

The importance of content marketing: In a crowded space, having digital content that stands out through an effective experience is essential to increase the conversion from top to bottom of the funnel. Using 3rd-party content is not just an opportunity, but crucial to communicate a story that engages buyers into marketing campaigns. By using our independent content, you can:

provide your prospects access to data that is relevant to their challenges
highlight your company as a valued source of education and insights
establish conversations that help your buyers see the full business potential
provide value to customers and prospects with engaging digital content

Independent content that is combined with influencer marketing can align your business and products with a trusted brand, creating the engagement your prospects need in order to build trust in your company.

Discover how we can help build your campaigns with digital content.

With Ventana Research content, you can build full marketing and sales engagement programs with varying levels of complexity. Whether building awareness at the top of the funnel, or driving action from prospects at the middle of the funnel, our content formats fit prospects’ needs while meeting yours to create engagement. Digital content with a great experience and carefully crafted story can make the difference between success and mediocre results. Our campaigns and content used within can be customized for specific vertical industries and can be translated into over 100 languages to reach a global audience.

how we do it

How We Do It

We understand how hard it is to create digital content that is engaging, authoritative, and actionable. To aid in the process, we work with clients to develop the story required for the audience and engagement desired throughout the marketing funnel to sales enablement. From there, our team of analysts and research professionals will develop the content from the story agreed upon, pulling from their decades of experience and expertise in conjunction with our primary research. Throughout the development process, we gather your feedback and make adjustments to ensure the content aligns with your requirements. Finalized content is then delivered to you for your use in multiple digital forms to ensure it is mobile ready and easy to digest.

See an Example

Infographic

A 1 to 3 section graphic giving a high overview of a topic. Infographics work as a top of the funnel piece and introduction to a topic, driving engagement to a blog post or call to action for your buyer to engage

Self-Assessment

A short, 10-question quiz that provides dynamic feedback from your prospect’s responses and can guide the buyer to realize their areas of improvement (real-time). Self-Assessments can provide a simple and interactive format for buyers to easily compare their efforts to others to determine the areas of most importance for improvement.

Influencer Marketing

Expert speakers, like our industry analyst team, can engage your audience in a variety of mediums. From live presentations to recorded video, they personalize the discussion to create the best possible engagement. You can use our influencer analysts to launch or dive deeply into a discussion on a range of topics like trends, best practice, benefits, and even how to build a business, providing a reason for your buyers to engage and attend your event whether it’s a conference or a live and recorded webinar.

Inforgraphic

Self-Assessment

Ashort, 10-question quiz that provides dynamic feedback from your prospect’s responses and can guide the buyer to realize their areas of improvement (real-time). Self-Assessments can provide a simple and interactive format for buyers to easily compare their efforts to others to determine the areas of most importance for improvement.

Influencer Marketing

Viewpoint

Providing a quick read and engaging launch point, our top-of-funnel content can peak interest in a topic and set up your campaign to engage buyers into a topic of relevance.

Webinar

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Research Perspective / White Paper / eBook

Based on our research and variable in length, White Papers and eBooks provide in-depth follow-up content to help drive action.

Viewpoint

Providing a quick read and engaging launch point, our top-of-funnel content can peak interest in a topic and set up your campaign to engage buyers into a topic of relevance.

Webinar

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Research Perspective / White Paper / eBook

Based on our research and variable in length, White Papers and eBooks provide in-depth follow-up content to help drive action.

How We Do It

See an Example

Ventana Research Inforgraphic/eBook/Viewpoint

Providing a quick read and engaging launch point, our top of funnel content can peak interest in a topic and set up your campaign to dive into a topic or best practice.

Your Video or Event Content

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Product Example and Use Case

Validation of your position by facilitating dialogue on a topic with a customer to explain how it was completed through to the demonstration of products.

Ventana Research Inforgraphic/eBook/Viewpoint

Providing a quick read and engaging launch point, our top of funnel content can peak interest in a topic and set up your campaign to dive into a topic or best practice.

Your Video or Event Content

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Product Example and Use Case

Validation of your position by facilitating dialogue on a topic with a customer to explain how it was completed through to the demonstration of products.

Your Social Video or Blog Post

Content designed to garner interest and begin nurturing subscribers and followers into leads.

Ventana Research White Paper or Webinar

Pulling best practices and insights from our benchmark research, our white papers and webinars can dive deeply into a topic of your choice, giving your prospects the tools needed to succeed while showing how your product or service can fill gaps they have in performance.

Follow-up User Experience Example

Validation of your prior position utilizing the testimony of your customers and through a demonstration of capabilities.

Your Social Video or Blog Post

Content designed to garner interest and begin nurturing subscribers and followers into leads.

Ventana Research White Paper or Webinar

Follow-up User Experience Example

Validation of your prior position utilizing the testimony of your customers and through a demonstration of capabilities.

Your Social Video or Blog Post

Content designed to garner interest and begin nurturing subscribers and followers into leads.

Your Video or Event Content

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Ventana Research Perspective or Viewpoint

Based on our independent primary research, our Research Perspectives and Viewpoints can provide validation for your positioning during your campaign and work as a follow-up piece to help solidify your message.

Your Social Video or Blog Post

Content designed to garner interest and begin nurturing subscribers and followers into leads.

Your Video or Event Content

Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

Ventana Research Perspective or Viewpoint

Top-of-the-Funnel

Middle-of-the-Funnel

Bottom-of-the-Funnel

The Buyer's Journey

Epiphany

There’s a problem I may or may not know about

Content to Use

Click to Highlight Content

Exploration &
Awareness

Searching and learning about all possible solutions and options

Content to Use

Click to Highlight Content

Interest &
Consideration

Short list of products and how are they going to make us happy

Content to Use

Click to Highlight Content

Purchase

Explicit reason to buy

Content to Use

Click to Highlight Content

Loyalty

You are our business partner

Content to Use

Click to Highlight Content

Analyst Q&A

eBook

Infographic

Podcasts

Primary
Research Reports

Research
Charts & Facts

Research
Perspective

Self-
Assessment

Speaking
Engagements

Thought
Leadership

Vendor Ranking
Reports

Videocasts

Viewpoint

Webinars

White Paper

The Ventana Research Difference

Ventana Research believes that because every business is different, our services and client experience needs to be flexible and responsive to our clients’ needs. That's why our content services provide various formats and styles to ensure our content fits with your needs. Our goal is to help you succeed, and these are some of the ways we do it:

Independent

Independent digital content from the dedicated teamwork of analyst, research, product and client success professionals

Collaborative

Utilize agile and collaborative project management processes to ensure the highest quality digital content in the time expected

Adaptable

Digital content that is designed to be web responsive and brand-embeddable to adapt with buyer consumption patterns across mobile and web experiences

Influential

Market research-infused content with subject matter experts aligned and trusted by buyers for nearly 20 years.

Flexible

Broadest market portfolio of actionable and interactive content in the medium and duration in the top-to-bottom marketing funnel and sales pipeline

Campaigns with Ventana Research

Build engaging campaigns with trusted independent content

Why use our Digital Content

Discover how we can help build your campaigns with digital content.

Build a Campaign

Fill in Your Campaign

End-to-End Campaigns

Build Awareness

Increase Engagement

Encourage Action

How We Do It

See an Example

Educate an Audience

Validate a Position

Infographic

Self-Assessment

Influencer Marketing

Inforgraphic

Self-Assessment

Influencer Marketing

Viewpoint

Webinar

Research Perspective / White Paper / eBook

Viewpoint

Webinar

Research Perspective / White Paper / eBook

Strategically Filling Gaps

Built from the Start

Filling the Gaps

How We Do It

See an Example

Independent Interest

Positioning Elevation

Offer Validation

Ventana Research Inforgraphic/eBook/Viewpoint

Your Video or Event Content

Product Example and Use Case

Ventana Research Inforgraphic/eBook/Viewpoint

Your Video or Event Content

Product Example and Use Case

Your Social Video or Blog Post

Ventana Research White Paper or Webinar

Follow-up User Experience Example

Your Social Video or Blog Post

Ventana Research White Paper or Webinar

Follow-up User Experience Example

Your Social Video or Blog Post

Your Video or Event Content

Ventana Research Perspective or Viewpoint

Your Social Video or Blog Post

Your Video or Event Content

Ventana Research Perspective or Viewpoint

Finding the Right Fit

Top-of-the-Funnel

Middle-of-the-Funnel

Bottom-of-the-Funnel

The Buyer's Journey

Epiphany

Exploration &Awareness

Interest &Consideration

Purchase

Loyalty

Analyst Q&A

eBook

Infographic

Podcasts

PrimaryResearch Reports

ResearchCharts & Facts

ResearchPerspective

Self-Assessment

SpeakingEngagements

ThoughtLeadership

Vendor RankingReports

Videocasts

Viewpoint

Webinars

White Paper

The Ventana Research Difference

Independent

Collaborative

Exploration &
Awareness

Interest &
Consideration

Primary
Research Reports

Research
Charts & Facts

Research
Perspective

Self-
Assessment

Speaking
Engagements

Thought
Leadership

Vendor Ranking
Reports