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        Revenue Life Cycle Management

        Tools for Modern Sales Models in Today's Enterprise

         
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        Much has changed in how business operates over the past decade. Existing trends have accelerated, affecting much of how we conduct business, whether in our personal or work lives. All enterprises should be reviewing and revising the processes and technology that they use to support new revenue models given the emerging imperative for sustained engagement to achieve lasting revenue growth.

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        Stephen Hurrell

        Director of Research, Office of Revenue
        Ventana Research, Now Part of ISG

        Stephen Hurrell leads the Office of Revenue software research and advisory expertise at Ventana Research, now part of ISG. His topics of coverage include digital commerce, partner management, revenue management, sales engagement, revenue performance management and subscription management.