Nothing is more constant than change when it comes to selling. When we talk with sales leaders, they observe that selling today is harder than ever because of remote engagement, increasing buyer scrutiny of deals, and internal pressure to maintain margins instead of simply boosting revenue without regard to deal profitability.
These factors are causing sales and revenue leaders to rethink what it means to prepare, plan for, and empower sales and revenue teams.
Watch and listen to Stephen Hurrell to learn more!
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The Modern, Agile Sales Team
Responsiveness in Revenue Operations
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Stephen Hurrell
VP and Research Director
Ventana Research
Stephen Hurrell is responsible for the overall research direction for the Office of Revenue at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, revenue performance management and subscription management. His focus areas include product and CS leadership, data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms.