Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Media & Entertainment

        Our Expertise

        The need for media and entertainment organizations to modernize their digital computing environment requires business and technology investments that can innovate and streamline consumer and subscription processes. To ensure your digital effectiveness requires insights to how the entire subscriber and billing processes provides the most effective revenue and financial outcomes. Effective digital environments that maximize customer investments and provide the subscriber experiences desired by consumers for optimal engagement through web, social and dedicated gaming platforms. How media and entertainment organizations unify their processes through applications and with marketing investments requires analytics and is one part of the essential path forward to achieve its objectives.

        ISG Software Research offers expertise and research-based guidance to help media and entertainment organizations through our business and technology advisory to use our subject-matter expertise and meet the business resilience required to reach optimal outcomes. Going beyond traditional digital transformation consulting approaches requires the experience of how to gain the return on the organization’s resources and digital technology investments. ISG Software Research can help.

        Contact us to learn more.

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        By 2024, one-half of media and entertainment organizations will adopt conversational computing technologies to improve efficiency across all selling and customer service channels for revenue optimization.
        Stephen Hurrell

        Stephen Hurrell

        Director of Research
        Office of Revenue

        Industry Insights

        White Paper
        Boosting Media and Entertainment Subscription Business

        While the subscription business model has grown in popularity over the past decade, there are accounting challenges associated with this model.

        Viewpoint
        The Customer Journey in Media and Entertainment

        Data is immensely important to the modern focus on the customer experience (CX). But data is more than just some stodgy technical resource.

        Industry Perspective
        Business Trends in Media and Entertainment Industry

        Media and entertainment organizations require these business trends to maintain a steady focus on digital innovation towards digital modernization.

        Industry Perspective
        Technology Trends in Media and Entertainment Industry

        Technologies beyond traditional digital transformation approaches are required for the media and entertainment industry to meet customer expectations.

        eBook
        Tax Provision in the Media and Entertainment Industry

        Provision is a complicated process that challenges finance and tax departments in media organizations on many fronts.

        Viewpoint
        Subscription Billing for Media and Entertainment

        The subscription business model is how media and entertainment organizations have transitioned to provide their digital services.

        Research Perspective
        Customer Satisfaction in Media and Entertainment

        Over the last few years technology has forged notable changes in people’s lives. How they engage with media and entertainment organizations has changed.

        Industry Agenda

        ISG Software Research provides a subject matter expertise-based Market Agenda built from our industry experience and market research methodology to provide business and technology insights for your vertical industry. This foundation provides actionable information and guidance to help you identify opportunities for continuous improvement. Unlike other industry analyst firms that do not have an agenda and are easily biased by their clients, we take pride in our passion for excellence and independence to reliably guide your strategy and plans.

        Ventana_Research_Industry_Agenda_Media

        Want to see our plans for business and technology this year?
        DOWNLOAD THE INDUSTRY AGENDA

         

        Ready to engage?

        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.

        Contact Us