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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        View Points

        Future-Proofing Forecasting

        An important and durable lesson of recent massive disruptions is that organizations need to forecast and plan with agility so they can...

        Sustaining Success: How Continuous Accounting...

        Understand the three pillars to “continuous accounting,” an approach to managing the finance and accounting department that improves...

        Using AI to Simplify Master Data Management and...

        Enterprises seeking to become more data-driven are recommended to examine the AI-enhanced data unification and MDM products.

        Elevate Analytics with Generative A) Viewpoints

        Understand how large language models (LLMs) have significantly improved both the experience and the results of AI, thus driving an...

        Using Payroll Software to Bolster the Employee...

        Employee engagement is a critical factor in the success of any organization. And a positive employee experience plays a crucial role in...

        Gain Full Value in Workforce Management Software

        The world of work has changed dramatically in recent years, from the types of workers to where, how and when they complete their work, to...

        Accelerating Insight with Unified Data Platforms

        The combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data with a view...

        Accelerating Business Transformation with...

        Real-time data processing and intelligence are becoming essential in the development of intelligent enterprise applications that deliver...

        Contact Center Modernization in the Hospitality...

        Contact centers in the hospitality industry are a more labor-centric business than most people realize.

        The Evolving Role of the LMS in Food and Beverage

        A rapidly growing food and beverage company must ensure its learning management system (LMS) can both support and facilitate its growth...

        Financial Technology Innovation Enables Midsize...

        IT innovation enables midsize finance departments with the potential to be more productive.

        Better Real Estate Insights with External Data

        In an ever-changing real estate market, data and economic indicators are essential to formulating financial strategies.

        Kinaxis Enhances Supply Chain Planning in a New...

        Organizations with complex multinational supply chains are facing and will continue to face significant challenges in managing them....

        Why Better Analytics Improves Marketing...

        Marketing teams succeed or fail based on their ability to assess the needs of their customers. Doing that in an increasingly data-driven...

        Five Reasons for Upgrading Your Entry-Level...

        Here are five unmistakable signs that it is time to replace your entry-level application with financial management software designed for...

        Delivering Increased Business Value from...

        Collecting, monitoring and correlating the telemetry data generated by computing infrastructure and applications along with business data...

        Modern Customers Call for Modern CX Processes

        Customers change, technology changes, but do business processes change in response?

        Why Unifying UCaaS and CCaaS Makes Sense

        The drive to move communications tools into the cloud was not supposed to create more silos, but unfortunately the division between...

        Data Intelligence for Financial Services

        Financial services organizations that integrate external data into all their analysis, planning and performance reviews are better able to...

        Solve the Right Problem by Tying Analytics to...

        For decades analytics tools have been focused on solving the wrong problem.

        The Journey to Revenue Management

        Revenue Management and its operational support by way of Revenue Operations is a relatively new concept that reflects the reality of...

        The CFO Answer Machine: Past, Present and Future...

        Effective financial management requires the ability to understand an organization’s current condition while having visibility into its...

        The Digital Potential of Data Intelligence in...

        The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make...

        Agile Planning for Small and Midsize Organizations

        The purpose of planning is to enable executives and managers to make better-informed decisions more consistently.

        Digital Transformation with Application Platforms

        Digital transformation is achieved by using digital technologies to create new (or modify existing) processes and methods to meet evolving...

        Automation Should Support the Human Agent

        Many organizations look to automation to control costs by making people more efficient. However, it is very common for teams to overlook...

        Time to Take Another Look at Today's MDM

        Master data management (MDM) as a discipline has been around for decades. And MDM software has been evolving over time to help...

        Retail Resilience in Digital Commerce

        The opportunity exists for retail organizations to improve the digital commerce experience they offer their customers.

        The Customer Journey in Media and Entertainment

        Data is immensely important to the modern focus on the customer experience (CX). But data is more than just some stodgy technical resource.

        Modern Workforce Scheduling Requires a New...

        In our view, three pivotal WFM-related topics or operating lenses have emerged from an intense focus on the EX. Learn more.

        Unlocking the Value of Telemetry Data with...

        By monitoring and analyzing telemetry data in the form of logs, traces and metrics, organizations can detect issues and act faster to...

        Simplify Payroll and HCM for Manufacturing

        Manufacturing organizations today must continually reassess their human capital management (HCM) strategies and supporting technologies.

        Total Compensation in Financial Services

        It is critical to select and deploy software built to manage these activities in a comprehensive way that utilizes data and inputs from...

        Effective Revenue Operations Need Data and...

        One of the more significant changes underway in organizations is the shift from a new customer sales focus as the main driver of growth to...

        Debunking the Myths of Data and Analytics

        business documents on office table with smart phone and digital tablet and stylus and two colleagues discussing data in the background

        Modernize Banks with Events and Messaging

        The modernization of cloud computing has introduced new challenges for banks seeking to meet the digital business requirements for...

        A Complete View of the Customer Enables a Better...

        Today we are in “the age of the customer” and terms such as “customer journeys” and “customer experience” are used in many contexts....

        Optimize the B2B Manufacturing Marketing Recipe

        The focus on B2B marketing success has become a significant opportunity in manufacturing organizations to refine the planning, operations...

        Subscription Billing for Media and Entertainment

        The subscription business model is how media and entertainment organizations have transitioned to provide their digital services to gain a...

        Creating a Hospitality Information Supply Chain

        Information clearly has value. In the hospitality industry, having the right information accessible to the right people at the right time...

        Thriving in Uncertain Times by Planning with...

        For the past few years, organizations the world over have been forced to deal with volatile markets and rapidly changing environments...

        The Roadmap for Strategic Planning Across the...

        As an organization considers business ideas and initiatives it now must be more methodical in how it manages strategic planning....

        Creating Better Accountability and Experiences in...

        Inadequate or lack of task management leaves most organizations lagging in productivity and frustrated in establishing accountability.

        Continuous Planning Provides Action, Agility and...

        “Continuous planning” describes a highly collaborative, action-oriented approach to corporate planning built on frequent, short planning...

        Software Drives the 21st Century Tax Department

        Organizations must assess how dedicated direct tax software can help them achieve greater speed, control and transparency in their tax...

        Simplifying Payroll and HCM Across Geographies

        Combining U.S. and Canadian employees into a single payroll database delivers a number of strategic and operational advantages. Discover...

        A Complete View of the Customer Enables a Better...

        Establishing a complete view of the customer will ensure that an organization has the means to improve its relationship with customers,...

        A New Era in Messaging as a Service

        Organizations around the world valiantly try each year to make it through another compensation planning cycle relying on spreadsheets....

        Three Ways Predictive Analytics Add Value to...

        Manufacturers are applying predictive analytics in many areas, but three key areas specific to manufacturing include: predictive...

        Maximize the Value of Manufacturing Data Sources

        Manufacturing data comes in many shapes and sizes including everything from big data sources to unstructured documents. To be competitive...

        Embracing Technology for ISO 45001 OHS Standards

        Newly established standard ISO 45001:2018 sets forth a framework for the management systems used for occupational health and safety. This...

        Give Business Analysts Better Choices for BI on...

        Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the...

        The Value of Multi-Model Databases

        Database technologies are constantly evolving. This piece explores the advantages and disadvantages of multi-model databases.

        The Rise of Talent Engagement for Managers

        Engagement is essential to empower every employee to perform his or her best, which is a key priority among HR and business leaders....

        Streamlining Finance Processes for Subscription...

        Self-service business intelligence (BI) is all the rage these days, with self-service generally equated to usability. However, research...

        Data Lake Platforms: The Key to Success

        Data lakes management requires automation in order to achieve scale and good governance. However, data lakes can be challenging to create...

        Effective Compensation Strategies for Talent...

        Talent management processes have been steadily advancing over the last five years, along with organizations’ ability to efficiently manage...

        Les détaillants améliorent leurs performances...

        La diffusion des données en continu transforme le fonctionnement des détaillants. L’évolution du commerce « brick and mortar » vers le...

        Einzelhändler verbessern die Leistung mithilfe...

        Streaming data is transforming how retailers operate. Retail’s evolution from brick-and-mortar to omnichannel has provided organizations...

        Multinational Corporations Need Intercompany...

        Ventana Research defines intercompany financial management (IFM) as a discipline for structuring and handling transactions within a...

        Better Insights with External Data

        External data can be valuable to many organizations for a variety of reasons. It can be used by planning and operations teams to benchmark...

        Three Key Planning Deficiencies Impeding...

        Any crisis, whether worldwide or impacting a single organization, tests an executive team’s ability to seize a fleeting opportunity,...

        Plan for Business Continuity, Sustainability and...

        Dedicated software is the most effective tool for organizations seeking to plan for business continuity, sustainability and success

        Scalability and Flexibility Critical to the...

        Today’s fast-paced world requires responsiveness in all types of interactions with customers, prospects, partners and employees....

        The New Demands of Total Compensation Management

        Key success drivers for organizations have changed in recent years. While workforce productivity, innovation, cost management and efficient...

        Personalizing Compensation in Smaller...

        Personalizing compensation is a strategy that is garnering increasing attention in very large organizations such as multinationals and is...

        Insurers Use Event Stream Data to Transform...

        Streaming data is transforming how insurance companies provide their services. It can offer critical information needed to underwrite risks...

        Personalized Compensation for the Employee...

        This viewpoint explores the importance of personalizing employee rewards to stay talent-competitive and offer a superior employee...

        Eliminating Bottlenecks in Analytics

        It’s time to rethink analytics processes to minimize or eliminate roadblocks so that organizations can use data to make decisions more...

        Changing Data Patterns Are Impacting Analytics

        To take advantage of increasing data velocities, organizations must adopt architectures, tools and workflows that support automated and...

        Moving from Analytics to Action Requires Planning

        Analytics and BI software products still consist primarily of read-only reporting and dashboarding capabilities. Good decision making also...

        Can Your Data Keep Up with Your AI and ML Efforts?

        As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing...

        Improve Financial Services with Event Stream Data

        Streaming data will be transformative to the future of financial services organizations. It can provide the critical, timely information...

        Total Compensation Considerations in Financial...

        While it may be common knowledge that financial services organizations include annual cash components as the cornerstone of their...

        Retailers Improve Performance Using Event Stream...

        Streaming data is transforming how retailers operate. Retail’s evolution from brick-and-mortar to omnichannel has provided organizations...

        Creating a Data-Driven Culture

        Organizations today have access to data about nearly everything related to their business. This includes customer preferences, operations...

        Building the Best Team and Reducing Turnover for...

        In today’s fluid operating environment, organizations must be agile and resilient to deal successfully with unpredictable events and rapid...

        Infuse Analytics with AI and Machine Learning

        Analytics is expanding beyond merely providing insights. For decades most analyses were largely limited to displaying information about...

        Optimizing the B2B Marketing Recipe for Success

        The focus on B2B marketing success has become a significant opportunity to refine the planning, operations and market strategy, enabling...

        Improving the Employee Experience and Internal...

        As operating environments become more fluid and less predictable, it becomes more important to build organizational adaptability and...

        The New Age of Employee Engagement Technology

        Organizations must operate with agility to survive and thrive during periods of change and uncertainty. The modern business environment...

        The Way Forward with RPA

        Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work,...

        The Modernization of Video Communications

        The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one...

        Time to Take Another Look at MDM

        Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business...

        Five Factors Driving Data-Intensive Information...

        Digital transformation is driving organizations to become much more data intensive. Organizations now process information from an...

        Job Descriptions: A New Opportunity for HR...

        Job descriptions have long served as a foundational element of an HR department’s daily operations. This is largely due to the organization...

        Get Ready for the New Era of Customer Experience

        Organizations had to move quickly to cope with the shock caused by the pandemic in 2020. They had to recreate their operations in remote...

        Building Agility Through Continuous Planning

        Periods of disruptive change highlight the value of faster, more agile, and more predictive planning and decision-making processes. Finance...

        Cloud Migration Tips, Tricks and Traps

        For a variety of reasons, organizations are moving their workloads to the cloud. Our research shows that one-third of organizations have...

        Sales Performance Management is Key to Sales Team...

        Sales leaders continue to face challenges in hitting revenue targets. That's no secret. Pressure is coming from increased competition,...

        Contact Center Quality Processes Must Modernize...

        The tried-aand-true quality assurance processes that many contact center practitioners relied on for years are probably well out of date....
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