Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Software is likely your biggest technology investment, yet staying ahead of emerging technologies, managing platform upgrades, and making strategic decisions can overwhelm under-resourced IT teams. With the rise of AI reshaping business operations, your software architecture needs to evolve.
Unfortunately, many companies fall into 'default' non-decisions due to the complex market and lack of time to fully explore their options. Research from general sources like Google often lacks depth, and traditional firms restrict access to a few 'seat holders' for advisory sessions.
ISG Software Research changes the game by offering expert insights accessible to your entire team. Born out of the 2023 acquisition of Ventana Research, ISG Software Research brings over 20 years of expertise from one of the industry's most trusted business and IT advisors.
ISG Research On-Demand enables organizations with an effective approach to work with Ventana Research in a high-value engagement approach to help you reach your goals. The service is designed to provide human and digital self-service to access insights and to schedule industry analysts to utilize the subject-matter expertise and experience needed to optimize your technology strategy and gain the best possible outcomes.
Click here for more info about our
ISG Research On-Demand Advisory Services
for Organizations
In one-on-one or one-to-many advisory and knowledge sessions, our subject-matter expert research analysts provide objective advice and insights on technologies and vendors in the context that you expect. We can provide you with knowledge tailored to your specific requirements and provide actionable recommendations needed for your organization.
Graphics and text in an easy-to-consume digital format that tells a story using our research and subject-matter expertise to educate the reader and encourage action.
Visual illustration of key points on a topic in a highly targeted content piece, using research facts from our exclusive benchmark research to build awareness and interest.
Recorded audio featuring our Research Director and a member of your team discussing current industry topics and key themes from our research.
Written dialogue with our industry analyst in a question-and-answer format that identifies important market themes and elevates key points in an engaging layout.
Written investigation designed to create awareness and start discussion about a specific topic using our subject-matter expertise and market research.
A short interactive digital survey that provides immediate feedback and guidance toward next steps for buyers using best practices and our research.
A professional, studio-produced video featuring our Research Director presenting on a specific topic backed by our research and industry expertise.
Educational content developed to focus on specific vertical industry sectors, increasing relevance, relatability and impact for your audience.
Video content directed by your own video production team featuring the Research Director discussing our research and analysis on a specific topic.
Our Research Director's written perspective on a topic in a focused, two-page piece designed to create awareness and offer insight to encourage buyers to engage further.
Live or recorded session featuring our Research Director presenting insight and guidance on industry trends designed to encourage the participant to engage.
An in-depth, research-based exploration covering a specific industry topic designed to articulate the opportunity and value that your company brings to the marketplace.
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