Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Having the right insights about the software industry and the landscape of software providers is essential for guiding enterprises and building your portfolio of service. We believe it takes the right balance of knowledge on the intersection of people, process, information, and technology for enterprises to succeed, and we can help service providers meet their clients' needs in a holistic way instead of focusing on implementations.
People
Processes
Information
Technology
Leveraging Expertise and Research
We utilize our primary benchmark research, thought leadership and the latest market research across our CARE (consulting, advisory, research and education) product line to build buyer trust and help software providers .
Gain a competitive edge by using expert market-based advisers and exclusive benchmark research to gain specific next-steps through a methodical discovery-to-guidance process that will increase your market potential.
Market Assessment
Lead by an industry analyst and subject matter expert, Assessment services occur in several phases; discovery, insights, and guidance. Our assessments are designed to improve your overall market efforts or specific work inside of marketing, sales and product organizations to help you prioritize areas for improvement using our experience and market knowledge.
Market consulting is available in hourly, half- or full-day increments. During these sessions, an industry analyst assesses and analyzes a topic and supporting areas as relates to a market segment, utilizing our benchmark research and value indices. These sessions include insight and research facts and can be purchased either as a separate service or as a supplement to an Advisory or Strategy Session.
Our expert industry analysts will help your prospective buyers and customers at an industry or company event with a mix of research and insights to motivate and educate your audience.
Strategy sessions help clients better understand the market and their business situation. Along with subject matter expertise, analysts provide guidance through our exclusive research, which includes insights and facts on buyers and markets. Fees for the strategy session include preparation time; we offer two-hour virtual meetings or half- or full-day on-site sessions.
Workshops are led by our experienced industry analysts and research directors. They occur in several phases; from pre-workshop prep and planning to a kickoff to execution and delivery that is onsite to the post-workshop follow up to ensure engagement objectives are met. Our workshop services can improve your overall marketing efforts and bring the experience and expertise you deserve for your organization to help you prioritize and perfect your goals.
Gain a competitive edge by using expert market-based advisers and exclusive benchmark research to gain specific next-steps through a methodical discovery-to-guidance process that will increase your market potential.
Ventana On-Demand
Ventana On-Demand (VOD) helps service providers understand market trends and maintain their competitive edge. With VOD, you can tap into a dedicated client team that provides guidance based on expertise and experience using the latest market research to build buyer trust.
In advisory sessions, an industry analyst provides immediate, relevant guidance on a topic of the client’s choice. They provide an informal opportunity to discuss and receive feedback. These sessions last up to one hour and additional research consulting hours can be purchased for more detailed guidance. Sessions are only available through Ventana On-Demand Services.
We provide expert guidance to help organizations manage and optimize performance – to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide.
An industry analyst’s fact-based and independent perspective on business and technology trends, events or specifically on a vendor and product offering. †
The Ventana Research Value Index reports showcase an independent evaluation of the market of vendors in your category and highlight your company and products in an objective manner. †
Providing industry and independent market research in a summarized, key insight or best practice benchmark report providing insight to inform and help organizations improve. †
Dynamic Insights are high-level research initiatives that also provide custom feedback based on survey responses. Based on our benchmark research & market expertise, they can be used as independent research support and as a content engagement program. †
We provide thought leadership and digital content that improves your marketing and sales effectiveness. In a world where business and IT professionals can search and find information in seconds, we can help by creating cohesive education through our expertise and research to help improve engagement with your target prospects and customers. Our services can be bundled together and customized to fit your specific needs.
Graphics and text in an easy-to-consume digital format that tells a story using our research and subject-matter expertise to educate the reader and encourage action.
Visual illustration of key points on a topic in a highly targeted content piece, using research facts from our exclusive benchmark research to build awareness and interest.
Written dialogue with our industry analyst in a question-and-answer format that identifies important market themes and elevates key points in an engaging layout.
Live interactive conversation with our Research Director via social media channels to engage the industry and your broader audience on timely, relevant topics.
Our Research Director's written perspective on a topic in a focused, two-page piece designed to create awareness and offer insight to encourage buyers to engage further.
Live or recorded session featuring our Research Director presenting insight and guidance on industry trends designed to encourage the participant to engage.
An in-depth, research-based exploration covering a specific industry topic designed to articulate the opportunity and value that your company brings to the marketplace.
